Online shop offers ‘ethical alternative’ to big brands this Christmas

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Loalde Etti at work for the charity online shop
Lolade Etti at work. Image: Lohladay/Paul Weaver

A Hoxton charity is hoping to tempt Christmas shoppers away from big brands with an online shop showcasing the work of local young creatives.

FAD supports young people from underrepresented backgrounds who want to work in the fashion industry, and aims to provide “an ethical alternative to large companies” this Christmas.

The work of ten graduates of FAD’s training scheme is available to buy online, including handmade jewellery, prints and clothing.

Maria Alvarez, FAD’s CEO, said the charity is “proud to showcase a diverse range of creative businesses founded and run by young, entrepreneurial designer-makers.”

She hopes that the growing number of people shunning large corporations in favour of shopping at smaller, independent retailers will benefit those selling work in-store.

“Their products are not only unique and desirable,” Alvarez said, “but they embody authentic viewpoints and ideas from the heart of creative London.”

Lolade Etti, 25, an artist from East London whose work is sold by FAD, said it was “a great place for emerging creatives like myself to be exposed and also push us to places we might not have been before.”

Etti said it “feels like a privilege” to have her work on the store. “It’s a great way to promote my work and still be connected to the FAD family.”

Ola Olayinka, 29, a textile designer who sells bags and stationery via the store, agreed. “As a new designer, having multiple platforms which promote my work and believe in what I’m doing will always be beneficial”.