Fresh from this week’s Dragons’ den, West African food business Jollof Box seek investment to upgrade their Spitalfields market stall into a casual dining venue and cookery stall in Dalston. Despite failing to secure funding from the Dragons, they have raised £3,335 of their £50,000 target in just three weeks of crowdfunding. Investor rewards include food discounts, cooking lessons and event catering.
“It was amazing to be the first people to showcase hot African food on the show, and be ambassadors for how great African cuisine is” said the owners, mother and son duo Matthew and Sade Omeye-Howell.
“We want to provide free cooking lessons to the unemployed as well as offer classes to schools and colleges”, said the Omeye-Howell. 10% of profits will be donated to an outreach project for single parent families. “This is quite close to our hearts as co-founder Sade raised five kids by herself”, Jollof Box said.
Jollof Box’s West African menu is based on the region’s footballers, with dishes including “The Drogba” and “The Adebayor”. All meals include Jollof Rice cooked in tomato and sweet pepper sauce.