Kanye West is turning to Religion in Hackney for some guidance.

The US rapper is set to meet with the bosses of the Shoreditch-based clothing firm this week to talk jeans.

The 31-year-old wannabe fashion designer, who is keen to launch his own denim range this year, arranged the meeting with the successful British company to get some inspiration.

Religion Clothing opened its first UK store this year in Shoreditch High Street, but the company has been designing its edgy clothing range in the area since 1989.

Last month Kanye indulged his new interest in the clothing business by attending London Fashion Week and friends say he is talking with some of the best designers in London about how to get into the UK fashion market.

A source said: “He really loves British style – it’s captured his imagination. And he wanted to tap into the source to give him some ideas.”

At Paris Fashion Week in January Kanye also introduced his first shoe line, designed for Louis Vuitton, which will be in shops this summer.

Kanye is not the first US rap superstar to have his own clothing range. In 1995, Jay-Z co-founded the urban clothing brand Rocawear, which he sold in 2007 for approximately £145 million. 50 Cent also co-founded the G-Unit Clothing Company in 2003. The trend was made popular however by pioneer Sean Combs (currently known as Diddy) who set up the clothing label Sean John in 1998.

Image taken from Matthew Field.